About us

We’ve been a family owned cycle shop in Sunderland since 1975, staffed by enthusiasts. We’ve moved three times, always on High Street West, but each time moving a little closer to the centre of town.

We’re a relatively small team who get to sell and fix your bike with the same enthusiasm as if it were our own.

You’ll always be able to reach somebody who knows what they are talking about, and takes care to get it right. We love riding bikes, so we always leave enough time to get out and ride ourselves too. It’s why we do what we do, and why we’re closed on Sundays for riding and racing.

Our main website is here, where you can buy bikes from Giant, Scott, Orbea, Cervelo, Santa Cruz and Pivot – we’re always looking to add brands that we love, and think you will too.

Our website was launched in late 2023, and doesn’t have a huge range of parts and clothing – we’ll leave that to the others. Instead, what we do sell is the stuff we use, stuff we love and stuff we know we can stand behind. If it’s on our website, we’ve used it, liked it and think you will too.

We try to get it right all of the time, and for the most part we think we do. If we don’t, then please give us a chance to put it right. It won’t have been on purpose, and we’ll want to help 🙂

Part of NUT Motorcycles, a family owned and ran business selling Honda and Triumph motorcycles in Newcastle. We just love anything with two wheels.